The fitness industry has long been associated with a narrow definition of health—one that often excludes diverse populations based on ability, background, or identity. However, as we move further into 2025, a growing movement is challenging these outdated norms and reshaping the fitness landscape into one that is truly inclusive.

At canfitpro, we recognize that fostering diversity, equity, and inclusion (DEI) is not just a moral imperative—it’s a business strategy that drives success. One of the most distinguished voices in this space, Meghan Jarvis, a global fitness professional and industry speaker, has been a leading force in breaking down barriers and redefining fitness for all. Her work at WellCorp Health & Wellness, spanning Australia and New Zealand, offers valuable insights that Canadian fitness business owners and operators must embrace.

Meghan’s journey highlights the profound impact of inclusive fitness spaces. In her words:

“When I first entered the fitness industry, I encountered the same stereotypes and barriers that many wellness specialists face. The industry was traditionally built around high-performance athletes and bodybuilders, leaving little room for diversity. Over the years, I have worked to create safe, inclusive wellness spaces where older adults, individuals with disabilities, and those who have been marginalized can experience movement in a way that works for them.”

The results speak for themselves. Clients who once felt unwelcomed in traditional gyms now thrive in environments designed with inclusivity in mind. A WellCorp client, Emma, shares her experience:

“As a woman with a disability, I had always felt like fitness spaces weren’t for me. That changed when I joined a WellCorp facility. The coaches adapted my workouts and encouraged me every step of the way. For the first time, I felt like I belonged.”

This is the power of inclusive fitness—it transforms lives. As business owners and operators, how can we take meaningful steps toward fostering DEI in our own spaces?

How Fitness Professionals Can Lead in DEI

• Invest in inclusive education.
• Obtain certifications in adaptive fitness and special populations.
• Train staff in trauma-informed coaching and accessibility best practices.
• Create a welcoming environment.
• Ensure facilities are accessible and inclusive (e.g., wheelchair ramps, gender-neutral spaces).
• Implement DEI training for staff to cultivate a culture of belonging.
• Diversify fitness offerings.
• Offer low-impact programs for older adults and individuals with mobility challenges.
• Integrate holistic wellness approaches like breathwork and mental health coaching.
• Personalize fitness with science-based approaches.
• Utilize biometric tracking and AI-driven personalized fitness plans.
• Partner with allied health professionals to provide comprehensive care.
• Build community & support networks.
• Host DEI-focused workshops and mentorship programs.
• Engage in outreach to attract and support diverse talent in the industry.

The Future of Inclusive Fitness

The shift toward inclusive fitness is not just a trend—it is a necessary evolution. As Meghan Jarvis aptly puts it, “The global movement toward inclusive fitness is shaping the industry’s future. From Australia to Canada, we are seeing a growing demand for safe, diverse, and empowering fitness spaces.”

At canfitpro, we are committed to driving this change. By embracing DEI, we not only create healthier, more empowered communities, but we also ensure that fitness is accessible to all. Now is the time to act—because when we break barriers, we build a future where everyone belongs.

Interested in Inclusive Training? Connect with Jess Silver & Flex for Access!

As a registered non-profit organization, Flex for Access raises funds to improve accessibility of spaces and programming in the fitness industry. Education and training like this help to re-invigorate a fitness club owner’s mindset because it demonstrates the true role of fitness to overall health and longevity. Exercise is the antidote to a divisive society and limiting detrimental health outcomes and behaviors.

Join the movement to create inclusive, barrier-free fitness spaces! Invest in professional development that makes a real impact. Enroll today and help redefine accessibility in fitness! To learn more visit www.flexforaccess.ca

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